This isn’t one of those origin stories where the founders met in Paris, bonded over macarons, and decided to “redefine hydration” over a glass of sparkling water. Ours started in a kitchen, a slightly chaotic one with hibiscus petals everywhere, an unreasonable number of mugs, and the kind of grief that makes you want to change something. We’d just lost someone we loved to complications from type 2 diabetes, and suddenly, every “fun” drink in the fridge felt like a loaded gun disguised as a soda can.
We didn’t want “better-for-you” in the polite, beige, diet-drink way. We wanted bold. We wanted delicious. We wanted something you’d actually crave. So we experimented - hibiscus petals on the counter, sticky mugs in the sink, taste tests that ranged from “incredible” to “what on earth did we just drink?” We didn’t stop until we’d bottled the kind of flavor that smacks you in the taste buds and makes you instantly forget every bland, watery “healthy” drink you’ve ever tried. No sugar. No GMOs. Just unapologetic, hibiscus-powered flavor that doesn’t make you choose between joy and health.
Our mission is to lead the way in responsible beverage making - putting people and the planet at the heart of everything we do. From sourceing only the best quality ingredients and crafting in-house, we're building a self-sufficient future. And while we're proud of how far we've come, we're even more driven by what lies ahead.